Good Website Design -
Both SEO & Human Optimized
Having Good Website Design that is both SE Optimized and Human Optimized is what we'll be covering in Program 2. The SEO junkies will insist that having a high ranking is the Holy Grail of Web Page optimization. They reason that with a high ranking you will have more traffic. The more traffic, the higher the chances of conversions. But they soon find themselves working harder and harder for diminishing returns. Optimizing your Website purely for the SE could put you at risk of losing conversions.
Then there are those that believe that SEO should be ignored and the focus should only be on Human Optimization. They reason that SE Spiders don't buy anything, people do. Higher conversions would occur naturally because people are more likely to stay at that Website longer. And a higher ranking would also naturally occur because of the Human activity. This is basically two sides of the same coin. Of the two I would say that Human Optimization is more important. Usually a Website is built to trigger a desired action, i.e. The visitor buys something. SEO is also important because having a well SE Optimized Website will get you into the game.
In Conclusion -
Optimizing your Website for the Humans, and for the SE Spiders will give you the benefits of both worlds – A higher conversion rate plus increased traffic. This is definably a win-win!Top of page Related Articles - Keyword Research
Keyword Research is essential to the success of your Website. Your entire Website's structure, content, and link building program will be built upon the Keywords that you choose. Writing Content - The Long Article
Writing a longer article for a competitive takes good planning, using a mind map can help. Leave Good Website Design and go to Home Page
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